The African Public Relations Association (APRA) is the successor organisation to the Federation of African Public Relations Associations (FAPRA) that was inaugurated in 1975 in Nairobi Kenya. Three decades after, APRA has now been registered in Nigeria in March 2008 with similar aims and objectives. They include but not limited to the following:
To be the clearing house for public relations information in Africa
To set standards of public relations practice through its code of ethics.
To foster the establishment of national and sub-regional public relations associations so that the profession can flourish in the continent.
To promote African Unity and Co-operation especially as consultant body to the African Union and its various agencies.
To publish bulletins and journals on public relations in Africa
To affiliate with all other similar international professional bodies.
These aims and objectives are complemented by the Codes of Professional Conduct approved by its Council.
OUR MISSION
Our primary purpose is to help in creating an enabling professional environment for accurate perception, goodwill and understanding of necessary and effective performance of Public Relations practice in Africa.
